CHESTNUT MARKET STORE BRANDING

‹ WORK CHESTNUT MARKET STORE BRANDING We partnered with Chestnut Petroleum Distributors to create a logo with a memorable icon and brand that can evolve into a total store identity package. The new branding is planned to initially impact 55 stores in the northeast and will rollout to dozens of stores the following two-years—69 stores […]

MAPCO NTI SIGN GUIDE

‹ WORK MAPCO NTI SIGN GUIDE Tennessee-based MAPCO asked GSP to help create a modern, clean-looking signage system that would complement their new stores’ branding, based on their existing colors, patterns, tile, lighting, and store layout. We designed and developed the signage solutions for the coffee, fountain, frozen, grab ‘n go, store front windows, and […]

JACKSONS BAKEHOUSE

‹ WORK JACKSONS BAKEHOUSE GSP partnered with Jacksons to create a brand identity and launch package for one of their biggest initiatives for 2022—bakery. We brought the brand to life with the creation of the logo, tagline, packaging, campaign and strategy for launch and ongoing initiatives. We conducted a photoshoot, capturing their full range of […]

CIRCLE K PRIVATE LABEL PHOTOGRAPHY

‹ WORK CIRCLE K PRIVATE LABEL PHOTOGRAPHY Circle K’s global brand development team reached out for our help to introduce new flavors for their private brand (Circle K Favorites) potato chip offering.  Professional photography was needed of each chip flavor along with flavor indicator props.  The client provided a shot list and desired styling requirements.   […]

PILOT

‹ WORK PILOT J FLYING Pilot Flying J Increases Mobile App Use By 1K% CHALLENGE Pilot Flying J—the largest operator of travel centers in North America—needed a strategic standee or kiosk to promote the c-store’s newly updated myPilot app and free beverage campaign, as well as help the company reach its app goals for the month. […]

PILOT 2

‹ WORK PILOT J FLYING VM Solutions That Saved Pilot Flying J Time, Money & Stress CHALLENGE Every year, Pilot Flying J—the largest operator of travel centers in North America—hosts a General Managers Conference at a resort in Orlando, Fla. In the past, Pilot Flying J experienced delays and added stress due to continuous communication […]

ALON

‹ WORK ALON #Awesummer Summer Campaign Drives Slurpee Sales Increase CHALLENGE Alon Brands is the largest licensee of 7-Eleven, with 300 convenience store locations in the Southwest. They asked GSP to create an “out-of-the-box” campaign that appealed to millennials and would drive traffic during the Memorial Day to July 11 (7-Eleven Day) time period. Their […]

LL BEAN

‹ WORK CASE STUDY Clothing Store Saves $30K in Shipping Costs CHALLENGE A privately held American retail company specializing in clothing and outdoor recreation equipment was looking for a new affordable and flexible retail environment solution to suit their stores’ current needs. They needed a way to quickly and easily swap out in-store marketing information. […]

SUPERAMERICA

‹ WORK SUPERAMERICA Food Photography Good Enough To Eat CHALLENGE SuperAmerica has a long, rich history of providing a one-stop shop experience for its customers in 264 locations across the Midwest. Famous for its assortment of fresh baked goods, sandwiches and more, the retailer wanted to update its SuperMom’s brand. They hadn’t used much photography […]

CEFCO LIFESTYLE PHOTOSHOOT

‹ WORK CEFCO LIFESTYLE PHOTOSHOOT In-store and Lifestyle Images Deliver Optimal Results CHALLENGE CEFCO’s Marketing and Human Resource departments wanted to capture the essence of their convenience store brand with an in-store, on-location photo shoot scheduled during normal business hours. CEFCO customer satisfaction is key, so accommodating shoppers without slowing down operations during the shoot […]